Thanks Mickey Meece for the article and awareness of "Carpooling" and "Ridesharing" and I'm sure your feelings resonate with MANY who do not or ever carpooled or rideshared before on a regular basis :-).
People have been safely carpooling for over 30 years in cities like San Francisco and Washington D.C.
The same sentiments on lack of recognition for the potential opportunity for social carpooling was seen with Caitlin Berens's article at Inc. (http://goo.gl/4k54O). As a society, we should encourage and promote a sustainable solution to prevent "Global Gridlock" as quote by Bill Ford in his TED speech.
David Burwell (http://carnegieendowment.org/experts/?fa=expert_view&expert_id=477) is an excellent resource for sustainable transportation and any policies and grants making transportation more efficient and safe by a true advocate will help make these new disruptive transportation solutions work.